Australia’s level of media ownership concentration is already one of the highest in the world. Media ownership has been an agenda topic for the Howard government since it was first elected in It is the ability of the media to give salience, current media ownership pattern and the level of media control in Nigeria actually hinder the media from independently setting society’s agenda. Who owns who in Australia’s media With media ownership restrictions scrapped, the industry is likely to see more mergers and marriages between its major players. Mass media are seen as a social medium that contributes to building strong nations, Indeed, Nationals leader Warren Truss wants to ensure that “genuine localism” is maintained should there be any changes to cross-media ownership laws. Keywords: Government, In-depth interview, Media, News, Politicians, Private officials 1. Mass media ownership and its effects on different aspects of mass media performance were the subject of many studies. PAUL JONES [*] I PREAMBLE: THE ENDURING REALPOLITIK OF AUSTRALIAN MEDIA POLICY. – Shadow minister for communications, Michelle … In doing so, this article finds that cross-media ownership regulation requires the careful balancing of competing influences. Updated Updated 01/03/2016 AUSTRALIAN CROSS-MEDIA OWNERSHIP RULES AND FREEDOM OF POLITICAL COMMUNICATION. Last, Sony has a portfolio of investments, much like other media companies on this list. Non-Media Assets. Is Australia ready to scrap its 30-year-old media cross-ownership laws? Investments. Sound understanding of competing spheres of influence that interact in the realm of media ownership policy allows legislators to best formulate the directions of Australian … Despite Australian media ownership being amongst the most concentrated in the world, at the behest of powerful proprietors, ... the so-called “independent media” meant that there was a new diversity voices in the media landscape, making cross ownership laws largely needless. These non-media assets don’t publish information, but they certainly play a major role in Sony’s financial success. Media ownership has been an evolving “hot topic” in Australia as the government grapples with the problem of keeping its cross media ownership laws relevant, in an age where new technologies are blurring traditional media boundaries. This topic attracts many scholars due to importance of mass media in social life of society and its ability to affect publics. Sony also owns non-media assets, including a bank, financial holdings, and a creative suite. INTRODUCTION The media and communication are closely related. This was published 3 years ago. Pressure is on Labor and crossbenchers to pass Coalition media reforms. Cross-media ownership is where one company owns a radio, newspaper and TV channel in Australia, this is illegal it because creates a monopoly/oligopoly of the market place; where one company controls all media outlets and then controls the whole market. The Media Ownership Bill proposes a 5/4 rule in order to allow cross-media transaction and increase competition in Australian commercial media markets. The 5/4 rule provides for a minimum of five separate traditional media 'voices' in metropolitan radio licence areas and … Contributes to building strong nations, non-media assets don ’ t publish,! Strong nations, non-media assets, including a bank, financial holdings, and a suite... 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