It operates business all over the world with a group of multicultural experienced employees. The PESTEL/PESTLE analysis framework evaluates the political, economic, sociocultural, technological, ecological, and legal factors relevant to the business. . The aim of this paper was to have a comparative analysis of internal and external environments of the hospitality industry with particular reference to Hyatt Hotel, UK and Hotel The Cox Today, Cox's Bazar Bangladesh. Secondly, how can these identified factors be arranged as per their dependence and driving powers in the overall framework? Therefore, managing the infectious HCWs generating from various COVID-19 treatment centers, is the major challenge. Saeidi-Mobarakeh Z., Tavakkoli-Moghaddam R., Navabakhsh M., Amoozad-Khalili H. Abi-level and robust optimization-based framework for a hazardous waste management problem: a real-world application. Relaxed tax structure during disease outbreaks (ECO 2). An official website of the United States government. Research Limitations: The new tools suggested are propositional in nature. For quantitative analysis, we use three state-of-the-art metrics mean average precisions (mAPs), mean panoptic quality (mPQ), and mean intersection over union (mIOU) to evaluate its robustness. PMC legacy view Step-by-step guide for conducting industry research with links to sources of information, General U.S. and International Industry Reports and Trends, https://libguides.libraries.wsu.edu/industryresearch, Pew Research Center Global Indicators Database. To compute the final reachability matrix, the transitivity conditions are removed from the whole pair-wise comparison matrix by replacing the cell entry by 1 and also the explanation is given for all the significant transitive positions in the interpretive logic-knowledge base. A sample interpretive logic-knowledge base for PESTEL dimensions of sustainable HCWM during the COVID-19 outbreak is shown in Appendix 2. Also, the WASH practitioners should be adequately trained to use personal protective equipment (PPE). These are the sources and citations used to research PESTLE analysis. Coca Cola holds the largest beverage market share in the world (about 40%). Some factors will be more important to different types of . Government investment policies during the COVID-19 outbreak (ECO 1) are another strong driver identified in the HCWM system, which will help in promoting the HCWM sector with the latest technologies, financial subsidies and liberalized tax policies for HCW handlers. 7 No. The annual revenue of Apple in 2020 was 274.515 billion dollars, and out of which, the net profit of the brand after excluding all the expenses was 57.411 billion dollars. In the first part of the study, to understand the HCWM industrys macro-environment, the PESTEL framework has been used (Mkude and Wimmer, 2015; Yksel, 2012). The following technological dimensions have been considered for sustainable HCWM during COVID-19 outbreak: i) Latest incineration technology to treat infectious HCW; ii) Tracking based supply chain (collection, storage and transportation) of HCW; iii) Regular sanitization of the contact points. This poorly managed HCW may lead to the generation of so many other diseases along with COVID-19, like: gastroenteric infection, respiratory infection, ocular infection, genital infection, skin infection, anthrax, meningitis, AIDS, haemorrhagic fevers, septicaemia, bacteraemia, candidaemia, viral hepatitis A, B and C, avian influenza etc. As per the latest report on BMW Management rule, 2016 published in Gazette of India (March 2016), a total of 1,31,837 healthcare facilities in India are using the common bio-medical waste treatment facilities, while 21,870 hospitals are using on-site facilities to treat their HCW. Available from 1980-present in ProQuest Global Newsstream. . The study findings suggest that immediate attention should be paid to the dimensions belonging to the driving group (like: regular sanitization of contact points, social awareness, governments investment policies, legal framework, environmental policy for fighting against COVID-19 outbreak). The present study has investigated the impactful PESTEL dimensions of sustainable HCWM during the COVID-19 outbreak to develop the TISM based hierarchy. The following is the Supplementary data to this article: National Library of Medicine Technological (T): The advancement of science and technology greatly impacts the business process. Originality / Value: The proposed tools viz. Before One of the critical steps in controlling the spread of the infection is to handle the healthcare wastes (HCW) coming from the COVID-19 treatment centers more carefully. Fuzzy-MICMAC analysis divides all the 17 PESTEL dimensions of sustainable HCWM into four categories depending upon their driving and dependence powers in the overall system: autonomous group, dependent group, linkage group and independent group. CSR as Corporate Political Activity: Observations on IKEA's CSR Identity-Image Dynamics. So, if you've received a challenging PESTLE task at college, don't rush to . Company analysis is the important type of case method in Research Methodology and is commonly used by the beginners of scholarly research. Thereafter, a series of iterations are run to identify all the elements at different levels in the hierarchical structure, as explained by Zhao etal. v) poor maintenance of HCWs records, hiding the actual data, unauthorized hospitals are some of the key administrative issues in managing the HCW. Several new developments like Artificial Intelligence, IoT, Machine Learning, Deep Learning, are being made in the technology field and if a company fails to match up the trend it may lose its position in the market. Strategy development in the framework of waste management. By doing such deep research the PESTEL country study . (2019) surveyed 260 healthcare professionals and concluded that the training and awareness programs on greening activities motivate them towards pro-environmental behaviors. Justification of the proposed solution methodology has also been given in this section. It is the analysis of six major macro-environmental factors, namely political, economic, social, technological, legal and environmental factors (Oxford University Press, 2010). Hence, the COVID-19 pandemic has escalated the medical waste quantity by approximately five-seven times higher in all over the healthcare facilities worldwide. Rayor L.S. Compared to industry analysis, company analysis gives focused and deeper insight into a company and its business in terms of challenges and opportunities. Moreover, in developing countries like India, the HCWM industry is completely unorganized in rural areas compared to urban and semi-urban areas. <>>> The effluent control and compliance to environmental laws being the output dimensions should be tracked regularly for ensuring the cleaner production in healthcare services. TISM-MICMAC approach for handling COVID-19 pandemic. The PESTEL framework resulted in a total of 17 dimensions (shown in Table1), which may affect the decision-making for handling the infectious HCW suring COVID-19 outbreak. Abu-Qdais etal. All the direct and transitive links in the TISM hierarchy have been interpreted by adding a brief explanation on the directed link itself. These techniques have been combined for the following reasons: firstly, PESTEL analysis being a multifaceted approach, helps in capturing the strategic forces present in the macro-environment and supports the decision-making in the organization (Pan etal., 2019; Song etal., 2017). These dimensions are having low driving power and very high dependence power. Bottom Line. International Journal of Economics, Commerce and Management, United Kingdom Licensed under Creative Common Page 957 SWOT Analysis - Internal Environment A SWOT analysis summarizes the key issues from the business environment and the strategic capability of an organization that are most likely to impact on strategy development (Johnson, The site is secure. sought the application of fuzzy-MICMAC analysis, which divided all the 17 PESTEL dimensions of sustainable HCWM into four groups (as shown in Fig. Mihailova, M. (2020). Dynamics of a plague outbreak in Gunnisons prairie dog. In the recent past, due to the emerging environmental contamination problems, the sustainable ecological policy has been the primary concern worldwide, including India (Ferronato and Torretta, 2019). Automation and digitalization in product manufacturing (challenge). A PESTLE analysis provides contextual information about the business direction, its brand positioning, growth targets, and risks (such as another pandemic) to productivity. Deploying the tracking system in the bags carrying COVID-19 infected wastes, will ensure the proper records maintaining and safe handling of HCW till the final disposal. Contributor, P. PESTLE Analysis: Business Environmental Analysis 2015. Pinzone M., Guerci M., Lettieri E., Huisingh D. Effects of green training on pro-environmental behaviors and job satisfaction: evidence from the Italian healthcare sector. A framework to assess political, economic, social, technological, environmental, and legal factors Written by Kyle Peterdy Updated October 27, 2022 What is a PESTEL Analysis? Findings: The study of SWOT analysis identified several important limitations in the SWOT analysis; principal amongst them being lack of temporal perspective, lack of lower sub-system application in organisation, absence of factor identification and lack of action orientation. For theoretical implications, the study develops the TISM hierarchical structure of PESTEL dimensions of sustainable HCWM during the COVID-19 outbreak, which will help in better understanding of the challenges and their impact on handling the infectious HCW during the COVID-19 outbreak. Regular sanitization of the workplace will stop the spread of the infection to the local community. This step has placed all the 17 PESTEL dimensions of sustainable HCWM into a hierarchy of six levels. Total interpretive structural modeling (TISM): approach and application. Step 3. It comprises political, economic, sociological, technological, legal, and environmental factors. Mishra S., Singh S.P., Johansen J., Cheng Y., Farooq S. Evaluating indicators for international manufacturing network under circular economy. Ecological factors include climatic changes, weather conditions, geographical location, carbon emission standards, natural resources, and environmental protection laws. These guiding policies will ensure the regular sanitization of the contact points at the COVID-19 hospitals and the HCW treatment facilities. Here, the FDRM is multiplied repeatedly until the driving and dependence powers of the dimensions are stabilized. 2 Analyzed the barriers to implementing sustainable practices using TISM and MICMAC approach. Table2 gives an overview of some of the applications of PESTEL, TISM and MICMAC methodologies to explore the macro-environment dimensions and their interrelationships in various industries. PESTLE Analysis of BMW analyses the brand on its business tactics. (2019), Government facilities are full of deficiencies in HCWM practices. Out of which the net profit of the brand after excluding all the expenses was 533 million dollars. Article Type: Practitioner viewpoint From: African Journal of Economic and Management Studies, Volume 5, Issue 1. x\rOU!?SSrl%NM,[t$99tjg*2 Fuvy3_l_}}wuYvoq/_>ok4?_x;w,b2hv,yT@c *nQ43/~~b23$%.j;q^Gp#bI_X*Pwj 4hb Still, approximately 40 tons per day is going untreated to the environment, which is very harmful. 1 0 obj to waste handlers should be provided (Rothan and Byrareddy, 2020; Mkude and Wimmer, 2015). Irrespective of the strength of the relationships among various PESTEL dimensions of sustainable HCWM, the TISM digraph gives equal weightage (1) to all the direct as well as the transitive links. Fuzzy-MICMAC analysis classified all 17 PESTEL dimensions into four groups depending upon their driving and dependence powers. This step will extract the knowledge-base by asking the experts: How the one PESTEL dimension triggers/influences the other one? The opinions about the established relationships among dimensions have been collected from the experts through structured interviews (Zhao etal., 2020; Hasan etal., 2019; Jena etal., 2017). Chilling effect In a legal context, a chilling effect is the inhibition or discouragement of the legitimate exercise of natural and legal rights by the threat of legal . Chin C.S., Sorenson J., Harris J.B., Robins W.P., Charles R.C., Jean-Charles R.R. Journal of Fashion Marketing and Management, 13(2), pp. TISM is a very useful tool in handling the complex problems, by taking the experts inputs and developing an operational framework for a better understanding of the challenges and elements involved in sustainable HCWM (Sindhu etal., 2016). Hence, separate legal policies need to be defined in order to handle and treat the infectious wastes more effectively (Wang etal., 2020; Yu etal., 2020). Step 8. 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